Everything That Matters

Unique Concrete Texture for Any Wall
Create a unique and concrete-like texture on ordinary walls with our high-quality wall paint. This product transforms plain surfaces into a textured masterpiece.

Enhanced Look with Sleek Faux Finish
Our water-based formula enhances the aesthetic of a variety of surfaces including drywall, wood, and hardboard. Achieve a sleek and realistic concrete appearance that elevates the look of your walls.

Rapid Drying for Efficient Projects
Simply apply and within 30 minutes, the paint is touch-dry, allowing for quick and efficient project completion. Cover up to 30 square feet per quart, making it ideal for projects large and small.

Best Results with Primer Application
For optimal results, pre-treat your walls with Zinsser Bulls Eye 1-2-3 White Primer. This ensures a flawless finish and better absorption of the concrete wall paint.

Semi-Transparent Matte Finish
Enjoy a semi-transparent matte finish that allows the primer to show through, giving an authentic look. Clean up is a breeze with just soap and water, ensuring easy maintenance.

This paint offers more than just decoration; it's a solution that brings style, durability, and convenience to your home or office.